Led the redesign of the brand and website for LogicMonitor, a leading enterprise SaaS platform that monitors network and infrastructure performance. Conducted customer research, developed concepts, led design sprints, and designed a new website, while reimagining the brand identity. These efforts improved conversion rates and customer engagement, driving business growth.
An enterprise network and infrastructure monitoring platform needed to stand out and drive sales through an improved brand, website, and app experience that would enhance user workflows and increase sales.
I spearheaded a full redesign of the website and brand, running design sprints with internal teams and customers to optimize the user experience and align with business goals. I also facilitated a workshop with the executive team, refining the platform's messaging around features and core benefits.
This resulted in new data visualizations and marketing materials that more clearly communicated platform value and functionality to customers. The new website and collateral significantly boosted conversion, engagement, and lead capture, ultimately driving business performance.