Pioneered an industry-first VR video and web experience, taking customers on a journey inside the mission and production of a conscious fashion brand. Traveled to Ethiopia with Parker Clay to produce the VR video, and designed a responsive browser-based experience compatible with desktop, mobile, and VR headset devices.
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For a social-enterprise brand, sharing stories about their mission, production, and impact is an essential part of the brand experience. With the emergence of accessible VR camera systems and web-accessible VR video via mobile, desktop, and headset devices, we engaged with the brand to travel to Ethiopia and capture the story of Parker Clay through VR video.
I oversaw story development and managed all aspects of production. After filming, I designed a pioneering web-based VR experience and brought on a developer to build it. In addition to being available to view in their stores, the web experience was promoted on the company website, which enhanced customer engagement and conversion.
